Firstly, are you measuring keywords independently? Or as phrases long tail. When researching long tail keywords, I enter the whole phrase usually words and shoot for 6 or less competitors. I never use phrase or keyword with 15 or more competitors. There are lots of reasons your photo app is not as successful as previous versions.
Apple may have flagged the app because you have several similar appsnin the same account. I do recommend switching up your ASO. Title primarily. To avoid this problem, I recommend uploading the new version a week or 2 before it is released. Or waiting a month before trying a new update, to account for the index time.
Hi Mark, Thanks for your reply. Not all the keywords have competitors. My other apps had more than a thousand downloads in day one that is, yesterday for my new app , and the new app has less than It has been for almost 36 hours on the App Store and its keywords rankings remain really low.
I know that in the first hours apps go up and up in the keyword rankins until they reach their first days position. I have two other apps with the same code. What should I do with my app? Would it be useful to update it once and again following your advice of keywords with less competitors?.
Thanks a lot for your time and your advices. Hi, I am planning to make a free app on google play store. The concept of the app is social. Firstly on a google app how much downloads specifically in India we required to start earning. Secondly as i described its a social app and its totally free then how the earnings can me measured? Is it the number of viewers checking the apps on android or is it the number of downloads? What will be the cost on putting my app on a play store?
Hey, Great post. I just released an exciting app yesterday on the App Store and only got downloads on the first day with 8 5 star positive reviews. I think our app is very niche with no other app with similar functionality. What do you think? Lee — a few things: 1. Who are you targeting? You also are missing a big opportunity by only having white space on your screenshots — they should be in traffic or lost at night or something.
Your screenshots are repetitive. Make sure each one is very unique. You need to tell more of a story. I have no issues with turning on a podcast then opening up Waze. Why is your app better? Good luck! Guys plz help me out. Im new in developing so dnt know much. I publish my app on andriod, six days back.
Only 17 downloads. Number is very less. This is my first app. How i can increase revenue. Target the deadly dinosaur by milestones solutionz. Thanks for your insights. Hi, Sorry for the late response but I was wondering what you guys think of advertising by keyword that Apple will be starting this fall.
That sounds like another game changer to me especially for niche apps aimed at highly targeted audiences. Anybody know ball park numbers on what that is going to cost? Thanks, Dave. Dear Sir, I found your post very usefull.
I have a question about my first Android App a racing game. It will be released making a lot of marketing error and after 1 month from release it was still stuck at less then download from ufficial google store and on unofficial. I start working on other projects since I noticed that this App get more then download on a specifc day.
I discovered my app was select as game of the day on this store. After this event it get a stable dowload x day but only fron official store. At the moment I see revenue much lover than 0.
What can I do? Why does click are payed so low? Regards and thanks. Whoa, your numbers are all wackadoo! In less than a month with ZERO marketing or any push whatsoever besides some minor keyword changes ASO my app ranked top 90 in its game category in the U. AppStore with over a thousand downloads now. Stupid of me not to have invested in marketing to uphold my ranking and grow forward, I lost my spot. I attribute my apps success to its unique and creative nature. Eager to get back to my spot and even higher, I think all i really need to do is a burst campaign to get downloads fast and get back to ranking top The Google Play Store is highly competitive.
Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration.
According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download.
Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience.
We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success.
But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps?
Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.
Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older.
If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps.
Remember those corny Game of War ads featuring Kate Upton? The catch? App store discoverability is at its lowest, and this is fooling countless app developers and entrepreneurs. As it stands, app stores have three primary pathways of exposure:. You identify the above three routes for attaining users and consider which of them may work for you. Straight off the bat, you can eliminate the top charts. So do curated lists and being featured work in your favor?
Often you have to have a person on the inside i. Sami Rehman, cofounder of My Film Buzz , realized soon after launch that his app had fallen under the radar and tried to turn things around by spending his time researching and getting in touch with App Store managers in the hope his app would get featured.
Unfortunately, this kind of story seems likely to become more common, particularly when considering the proposed changes to the iOS App Store. Take a look at the screens of the new app store below , and see just how few apps are to be displayed to potential customers at any one time.
Today, 1. Android users have even more from which to choose, with 2. These apps have come to play a huge role in the way we live our lives today. Through them, we can access pretty much the entire Western canon of music and much beyond it too , meet romantic partners, and manage our diaries, documentation, and payments.
Apps have also played a part during the coronavirus pandemic that has shaped , helping to facilitate social distancing and contact tracing for example. The market for these apps is about as big as they come. It is estimated that the global number of smartphone users will rise to 3.
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